Skincare Brand X: 42% CAC reduction.
Overcoming creative fatigue for a high-margin hero-SKU stuck at $5k/mo in ad spend.
The Challenge
Decaying ROAS on a Single Asset.
The founder had a 78% gross margin but was losing money on first orders due to a CAC that had spiked to $65. Their single studio-shot ad had completely fatigued.
The Strategy
Deploying the High-Volume Launch Pad.
Within 30 days, we sourced 18 unique UGC variants focusing on the unboxing experience and the 14-day result. We deployed automated whitelisting across 5 micro-influencer handles.
The Results
Payback on First Order.
CAC dropped to $38. Blended ROAS increased from 1.2 to 2.8. The brand scaled ad spend to $20k/mo profitably.
- Blended CAC
- $65 → $38
- Blended ROAS
- 1.2 → 2.8
- Monthly ad spend
- $5k → $20k
"UCG Production & Syndication Agency didn't just give us videos. They fixed our unit economics."